Gimmicklab.

Hollidays!

Finally we are on hollidays until September, relaxing, recovering and taking some time away from the computers. On september we will be back with some new releases, Mates Site and Barberá Site. More news at the end of this month.

Working hard before Hollidays

We are working hard lasts weeks to finnish all the open projects before Hollidays. Yesterday we released the final version of the new , the site is now completed with and antivirus promotion. From now we will keep maintaining the site. You can and get a Panda for free. While Arturo is working on the project he is also developing a Corporate Identity for a Law firm. The team is also working in 3 internet projects: Mates (to be relesead on July), Barbera Arquitectos (also on July) and Dex Import We are specially excited about releasing the site, because we are making a Internet version of application to customize the nice hand made shoes that they sell that we are willing to show online to everyone. is a portfolio to show the works of this barcelona based architecture studio, while is an online catalogue for chinese manufactured products. If everything goes smoothly we will show you this projects before to go on Hollidays on August, stay tuned!

Hydroponic in Jovoto

At Gimmicklab we have been designing the collection for about 8 years. Lots of designers, artists and illustrators have been collaborating in this process of lifting a Surf, Skate and Snowboarding brand in Barcelona. Our aim has always been to deliver highly creative stuff for their collections and communication. That's why we have always involved very good creatives in every process, such as Quito Leal and Mauricio Alarcón that together, developed an award winning campaign in San Sebastian Festival. Or Ibai Acebedo who's T-Shirts where some of the most sold ones in every collection, or Jesús Galiana whom we try to work with in any project at Gimmicklab, not only for his artistic skills, but also for his creative skills in every field. With Jesús and Ibai we developed the which was produced by Fali, Cristian and Sergio. But that was not enough. We where looking for news ways to take Hydroponic into a new level, and while designing on logos for the Creative Community we decided that it was a good idea to convince they guys at Hydroponic to start a contest in a Crowdsourcing community. By doing this, involving many more creatives, but not two or three, hundreds of them; we wanted to turn Hydroponic into a walking art gallery. There is much more to say about this strategy, but we guess it would fit a pretty long case study. Let's hope we have the time to do it once the contest is finished.

We won the Jovoto logo contest!

Jovoto is an online creative platform for designers, illustrators and any one with an artistic or creative touch that wants to challenge his creativity. The system is pretty simple, they set up a contest and the users submit their own ideas, rate and comment other's ideas, and it's up to the community to decide who wins the prize. The first contest they had was to design their logo which gimmicklab won with the logo design made by Arturo.

Gimmicklab wordpress theme

At Gimmicklab we use as a blogging tool for our personal blogs. We just finished the theme that we are going to use. The design comes from and it's a simply and leightweight elastic interface built in XHTML and CSS. We tried to keep it as semantic as posible in every way, and the result is a clear marck up that gives correct meaning to each items. Dew to the use of web standards this theme is compatible with all the browsers, we only need just a little IE6 hack (height: 1%) to adjust the layout... it's the benefit about using web standars, at the end it makes your code simpler. This theme also includes the avatar function added in last worpdress version and it's also widget enabled. Soon we are going to add the prologue function, so stay tuned! In a future posts we will include a "how to" explaining how we are setting up a wordpress blog, building a theme from the scratch and taking care of security in your server. You can take a look at our personal blogs from our contact page, soon will made available this theme for everybody.

Still updating

As you can see we are still updating the site. It's a hard work filling the database with all the content but right now you can enjoy the whole website portfolio. Coming next is the rest of our work, soon you will be able to see in what our graphic department had been working on since we started 4 years ago. Our apologies if you find any mistakes, and we hope you like our work.

Comments on our comments

As we have said before, we have been putting together all the work we have been doing in the past 5 years and that's a lot of work! Then we want to write a comment on each one of the projects and this is even taking us more time. So you might see that many comments are brief, not accurate or have some... spelling mistakes. We are terribly sorry about that and we will be correcting as fast as we can.

Gimmick and the Lab

Experience has told us that creativity itself doesnt work, it has to hit the consumer in a way he understands, likes and enjoys it. That has been our aim for the last 5 years in Gimmicklab. A small company born with the will to deliver simple, elegant, usable and creative products within the brief of our clients. Every item we deliver -logos, websites, packs, books, etc- has been filtered so that it has a solid concept, it has been elegantly designed, coded within the standards and the production has been satisfactory for our clients

Almost finished

After five years of hard work, long trips and lots of experiences in Gimmicklab, we are finally getting our website ready. It's not an easy task, we have lots of work to gather, upload and comment. But we believe that very soon, most of it will be up. So if you see that a project has no text or no image just be patient, it will be there soon! We also have to fix lots of bugs in the front and the back-end, polish some texts and redo some jpgs. So the site will be finished as soon as possible.